Studies show that the average internet user spends 145 minutes online each day. The online world takes up a large chunk of people’s daily lives and will pay to be more present in that area. We are at a point where digital marketing is essential for a business to thrive.
If you want your company to be on par with your competitors, have a digital marketing strategy! Having the right strategy will help you build revenue and grow your business. Here are the top three digital marketing strategies we picked out to help your business soar!
1. Social Media Marketing
Social media marketing is one of the less technical approaches in digital marketing. You want users to be more familiar with your brand. Social media marketing is the use of social media platforms to introduce your company to its users.
Here are some popular platforms for this:
- YouTube
Social media is where conversations happen, so head over there to be part of it. Do you think that this might work for your company? It’s time to hone your social media management skills.
2. Link Building
With link building, you pepper other pages on the internet with links to your website. This is analogous to putting up event posters in many different locations. You do this with the hopes of passers-by taking notice.
Sticking with the poster analogy, there are two main factors that affect your reach: (1) the number of posters you put up and (2) where you place the posters. In link building, you refer to these as quantity and quality.
You call these links on other web pages that lead to your website as backlinks. Link building may seem like the incentive itself, but backlinks are also a factor in SEO rankings. Check out this guide on how to get backlinks.
3. Search Engine Optimization (SEO)
When you use a search engine, which results do you click on most? When was the last time you visited the second page of results? The goal of SEO is for your website to be one of the top search engine results given a related search.
Being a top result will boost traffic for your website. SEO is not a single strategy, but many steps with this common goal.
Search engines like Google have criteria for website placement. Factors that affect ranking include on-page and off-page keywords, content, URL, and page titles. While you can optimize the website yourself, it pays to hire an expert for this.
Using Digital Marketing Strategies
Given the necessity, more and more companies are doing digital marketing. This makes the online market more competitive than ever. These top three digital marketing strategies were a mix of the social and technical aspects.
Establish an identity, understand the system, and connect. However, these are only baby steps, so why stop here? For more digital marketing tips, check out our other blog posts.
