What is a Blog?
A blog is something people visit for information or discussion. Such context makes it difficult to drive more traffic and make people more interested in it as text and content is the main element in this scenario. Moreover, the blog platform might become boring without colors and visuals.
It is best to use infographics or simple images to support your content. This not only makes it easier for the clients to enjoy reading your material, but it also plays a vital role in bringing traffic to your platform due to the advancements in image search technologies.
How To Use Visuals For Better Traffic?
There are several ways you can utilize the visual elements like search using images on your page as the main key to increase your clicks. There is no need for an extensive formula or measures, but just a few steps and your content will be powerful enough to increase its market impact.
- Use Them To Increase Site Reach
The recent increase in image importance due to the image search feature has helped gain valuable benefits for businesses containing large image data sets. Prominent platforms like Google, Pinterest, Reverseimagesearch.Org, and other image-finding platforms have introduced this photo search feature to boost up the usage and benefit of graphics.
These platforms are used to perform an advanced image search to find all the details about an image, including its source, occurrences, etc. When people enter images similar to any aspect of your images, your picture will have a high chance to appear as a search result against that input parameter. Your images appearing as reverse photos in results will increase your website’s reach as people will be able to view your content without searching for your website.
- Grab Attention
Any person scrolling through the content might get attracted to visual data placed within your text. Make sure to use relevant, eye-catching, and useful images that will help the user understand the context better.
Many studies and research have proved that people digest and remember the information obtained by visual methods more efficiently because the human brain can easily process this type of input. The text requires attentive reading and steady processing which consumes time.
This not only grabs regular reader’s attention but also of anyone that views your image by the image search feature.
- Better Explanation
To explain a story or to help picture a scenario better, visual aids play a big role. You can also use short videos and GIFs to make the reader develop a better understanding of what you want to convey. This develops a satisfactory feeling for the reader when he is sure that he has inferred the correct knowledge of events as the writer wanted.
Satisfied readers usually become a part of the regular readers’ category.
- Interest of Readers
You must design a special feature image for your blog so that people get attracted to it even without reading the title of the blog post. Usually, when you see many news and headline cards condensed in a space, you choose the one to read based on the image and the title both.
Sometimes the title is in accordance with what the reader wanted to read, but images fail to convey strong relevancy to the topic. This makes him skip the link and consider the other ones.
Make a very captivating image to be at the front because this image will be the main graphic that appears to the social media users when they see the link of that blog or post. So, it must be convincing enough to make the user click on it. This will boost the clicks on your website by making your feature image represent your blog in the image search results.
- User Experience
User experience is the main thing that matters when you need to rank your blog better. This can be enhanced using images by optimizing them. Most professionals leave out image optimization when they optimize a platform for better ranking.
This includes selecting standard size images which need lesser time to load making the page load faster. Lagging websites create a very negative impact on the user which seriously drops the ranking of your page.
Also, use a better compatible type for uploading images to avoid heavy graphics. Once your graphics are all set, Google’s algorithm will consider your images optimized according to the standards. This will boost the ranking of your platform increasing traffic to a high percentage.
Conclusion:
Hence, visuals can play a vital role in determining the ranking and progress of your platform. Try structuring more graphics and visual inputs into your system to make it attractive and to make it hold ranking in image search mechanism outcomes. This will lead to more traffic and clicks on your blog. Not only the image search engine itself but other social media platform users might visit your blog after viewing the image.
