No matter of product you are manufacturing, it is always the packaging that matters. For packaging the candles, you cannot afford to design a box that is unable to highlight your brand. Perfect candle boxes for your brand do exist. No one can deny their importance in helping you build a brand that stands out the test of time. Today, we will be focusing on some specific steps that you need to implement for creating the perfect candle packages for your brand. All the steps mentioned in the guide below are actionable, and you must keep them in mind while making these packages.
Select top-notch materials:
One can easily recognize whether the custom candle boxes are high-quality or not just by recognizing which kind of material is used in their manufacturing. If they are flimsy and plain, you might lose value in the eyes of the customers. However, if they feel sturdy and prove good for the environment, the buyers will take notice, and the perceived value of your organization will increase. So, choose the top quality materials that can ensure the security of the fragile candles as well as have minimal impact on the environment. Going with the cardboard cardstock can prove very useful in this regard as it is durable and recyclable. It can withstand abrasive forces and prove quite effective against harmful external elements. It is a perfect choice since it will captivate modern-day clients who are turning conscious of the environment due to its recycling ability and faster decaying rate.
Inside printing is great:
Printing the wholesale candle boxes from inside is a great way to entice the customers and elevate their experience with your brand. It is a fascinating way to add value to your brand image and tell your story to the target audience. The customers usually do not expect a box to be printed from inside. Most of the companies focus only on the exterior of the box and ignore its inside so, you have more chances to captivate the potential clients. Opting for the inside printing will surely surprise them and offer them a unique unboxing experience. You can utilize the inside space for writing the description of your company. Moreover, printing a nice and clear message or sharing a value your business stand for is also a good option to amaze the customers once they open your box.
Customize the exterior:
The candle items being delivered to the customers in some plain or ordinary-looking packaging boxes do not look interesting. Consequently, you will not be able to make an impact on the target population. Customize the exterior of your custom candle boxes in a way that they impress the potential clients in the very first impression. For instance, various types of coating such as spot UV or aqueous coatings can prove beneficial in this respect. Opting for glossy lamination will make your boxes shinier, while the matte lamination is perfect if you want a dullish look. High-looking add-ons such as gold foiling are guaranteed to make your boxes look premium and luxurious. The use of color models such as CMYK or PMS is influential for greater color accuracy, which will make the exterior of your box more prominent. As a result, the beautiful exterior will generate word of mouth about your brand.
Decide on the look of your brand:
While making the wholesale candle boxes for your brand, it is important to consider how you will visually represent your company. There are two important factors to which you must pay attention in this regard, namely, the colors and typography. The colors should be chosen strategically, i.e., they must match the parent theme of your organization. If you want to focus on the greener element of your business, for instance, the green color themes which represent nature would be appropriate. Talking about the typography, it must be target-oriented so that the customers are attracted towards you. The font style must not make the printed work look too spaced or too congested. Similarly, the font size must not confuse the visitors. These two factors will determine the overall look of your brand and make you stand among an ocean of competitors.
Keep it simple:
Customers value those brands which do not make things confusing for them. Adding too much information or fused colors and designs can highlight a highly unprofessional look of your business. Make a list of the most important things which need to go on the candle packaging and avoid all the unnecessary things. The message you want to convey must look clean and clear. This can only be achieved by using minimal and elegant colors, designs, symbols, and graphical illustrations. Adopting a minimalistic approach while designing the candle packages would not make you look ordinary, But it will make you look different, and the perceived value of your business in the market will be enhanced.
Pay attention to its haptic appeal:
When most businesses are paying attention to the visual appeal of their candle packaging only, you can make a difference by focusing on its haptic appeal too. No doubt, the buyers are always fascinated by the outer appearance of the packaging, but it is also a fact that once they look at something astonishing, they want to have a feel of it. So, if the texture of your box is not up to the mark, you would be losing the customers for whom you put in so much effort by designing one of a kind visual appearance. The amazing tactile effects are a sure way to make your brand outstanding in the eyes of potential buyers. Embossing and debossing can be used in this regard to elevating the experience of the target population with your texture. Other tactile elements such as raised UV coating and soft-touch coating are also useful in this regard.
Follow various steps in making the perfect candle boxes for your brand. The selected material for their manufacturing must be of good quality. Their exterior should look elegant so that it appeals to the customers in the first-ever look. Further, you also need to pay heed to their texture to make the clients think that your brand is outstanding.