Business animation explainer videos are a great way to communicate your businesses’ message, products or services to potential consumers and clients. An explainer video helps your audience to understand exactly what it is you have to offer in a fun and engaging way.
The great thing about explainer videos is that they can communicate something incredibly complex in a relatively short amount of time and when executed well, a business animation explainer video can be a useful sales tool as it allows you to pitch your products or services to your potential consumers and give you the opportunity to show how and why they need you.
To create an effective business animated explainer video, you should keep in mind the message you want to convey and how you want to convey it. In this post, we share our 6 top tips for creating a business animation explainer video that helps you to generate leads and drive sales.
2D Animation
2D Animation videos are one of the best types of videos for capturing audiences’ attention. They us a variety of creative illustrations, character animations and storytelling to highlight your products and services in an engaging way.
2D animation videos are more cost-effective than other types of advertising because they can live on various platforms and be shared easily, which increases your chances of capturing the attention of a wider audience.
Build a story
Before you begin building your business animation explainer video, you need to be clear on your story. This will help you to stay focused when thinking about your goals and allow you to effectively build in a call to action.
Before starting your video, you should consider asking yourself:
- Why am I making this video?
- What do I want to achieve by making this video?
- Who is the audience I am trying to attract?
- What is the call to action for people watching the video?
- How will I measure success?
Keep the script short and sweet
Your audience’s time is valuable. You’re working hard to capture their attention, so you want to make sure that once you have it, they stay. And this means being short, sweet and to the point with your video. Most explainer videos are 60-90 seconds long and this should give you enough time to get your point across without boring your customer.
To keep your script on-track you can follow the below structure:
- The hook – this is incredibly important as it draws in your audience. A hook that is entertaining will entice your audience and ensure they keep watching.
- The middle – this is what you are trying to explain, so you need to ensure that it’s short, snappy, to the point, and most of all gets across your point.
- Call to action – this is the final part of your video where you should aim to persuade your audience to act. This could be something such as making a purchase, clicking on your website, or reading your blog.
Consider your target audience
To be able to fully influence your audience you will need to know first who it is that you are trying to influence and why. If you don’t have this information, it can be extremely tricky to connect with them and start to build a relationship.
Your target audience could be dictated by age, gender, location, income, interests, or a variety of factors depending on what you are trying to sell. If you don’t know who your target audience is, you should spend some time creating customer profiles before going ahead and trying to create an explainer video.
Tailor the length of your video
The optimal length for an animated explainer video is around 60-90 seconds long. Research has shown that videos longer than 90 seconds have 20 per cent less viewers than those that are the optimal length.
Short explainer videos won’t just keep your audience engaged either, they will help you to save money and time all whilst gaining you more engagement and conversions too!
Show the problem as well as the solution
As a business owner your job is to solve your audience’s problems. Your target audience doesn’t need to know every small detail about the service or products you offer. All they want to know is how your product or service is going to solve their problems.
More often than not, your consumers don’t know what their problems are – but they are searching for solutions – and that’s why you need to show them that your product or service is exactly what they’ve been looking for!
When doing this, always refer back to your USP. Why is your product better than your competitors? Why do you stand out and why can your product help solve your consumer’s problems? When you do this you can ensure that you will gain more leads and drive more conversions.
