If you are trying to become more visible in the market, you can’t just focus on selling your product or service. You have to focus on selling your company itself.
How do you turn your company from a company into a product itself?
Two words: Branded Merch.
Branded merchandise is, quite simply, any piece of merchandise with a brand on it. When you sell a piece of branded merchandise, you’re not only selling a T-shirt (or hat, or cufflinks, or any other product), you’re selling the public on the company itself.
Turn your company from a simple company to a brand with branded merch.
Why is Branded Merch Important?
The best example of the power of branded merch has to be Apple.
Originally a personal computer company, over the years the company has transformed into a luxury brand that people want to be seen supporting.
Consumers have the opportunity to purchase Apple’s electronic products, sure, but they can also acquire shirts, hats, water bottles, and plenty of other promotional products featuring Apple’s branding.
Why? Apple is cool.
Apple has successfully transformed into a brand that people want to be seen supporting. Not only that but consumers are transformed from simple customers into walking advertisements for the product.
Creating merch for your brand creates exposure for your brand that lives on far past the end of any ad campaign.
What Branded Merch Should You Make?
The merchandise that you create for your brand has to make sense for your company.
When you set up your internal merch store, you need to ensure that you have a plan on what types of branded merch you want to sell.
If you run a movie production company, you want to sell pieces that relate to your products. Articles of clothing with your logo on it are a great place to start.
In general, clothing is a safe bet when it comes to making branded merch. Save for a very select group of people, everyone has to wear clothes. Why not give people the option to wear clothes for the brands they support?
In addition to clothes, other promotional products that could be good for your brand are things like keychains, sunglasses, and other small items. These are things that people grab because they think they’re neat while standing in line.
It’s important to make your branded merch something that your target audience wants. Otherwise, you won’t get much benefit from your investment.
Sell Your Company with Branded Merch
Your company sells products and services, but by investing in branded merch, it can also sell itself. You could create a positive feedback loop, converting more and more customers who want to spread and support your brand.
If you want to get the most bang for your buck with your advertising budget, there’s no better option that creating branded merch.
Looking for business and lifestyle info? Check out some of our other articles to read more.
