In this blog we are going to tell you about Taglines of Famous Brands, so read this blog carefully to get the complete information.
Have you ever offered someone a KitKat saying – “Have a Break? Have a Kitkat.”? It not only made sense but also looked impressive. It provides the right touch to the meaning, emotion, and wittiness. So this line was a tagline for KitKat, which is a chocolate brand. Similarly, there are several other great taglines of different famous brands which are popular among people all around the world. For instance, Apple is a well-known brand worldwide and fans love the concept of the company which is “Think Different”. Although this was originally a slogan that was designed for a campaign but now it has become synonymous with the brand over the years and sums up perfectly with it. Taglines and Logos grab the attention of people quickly and easily and thus stick to their brains. This is the main purpose of taglines so that customers can think, feel and relate with the brand and thus trust it and remember it for years to come.
Today in this article we are going to discuss some of the amazing taglines of the top brands which are well known among customers. Continue reading the article so that you can also know about them along with the reason why they are famous.
What is a Tagline?
The tagline is a catchphrase or a slogan that is specially used in advertising the products. In the entertainment industry, a tagline is a short text which aims to clarify a thought or is designed to provide a dramatic effect. In terms of branding, a lot of brands use taglines as a memorable motto or phrase so that customers can remember them. It is designed to serve as a permanent expression of the purpose and mission of the company. It also shows the unique value proposition of a brand or its products. The main purpose of a tagline is to leave consumers with a long-lasting positive impression of the brand. Taglines are usually catchy and thus grab the attention of customers easily.
What should a Remarkable tagline possess?
If you are also thinking of making a tagline for your company or product then you should know what a remarkable tagline possesses. Here are the factors which make its tagline remarkable:
- Good enough to remember
A good tagline should be simple, catchy, and easy to recognize so that it can convey the message of your company or product in a few words and thus people will remember it.
- Sell the benefits, not the features
This is the most important thing that you should tell about the benefit of your product, not its feature in your tagline. Regardless of whether a brand is selling high-end cards or deep-fried chicken, a tagline should tell the audience why they need the product because of the benefits so as not to rant about the features.
- Convey emotions
The best taglines develop an emotional connection with the customers or audiences so that they can think beyond just the brand or product. You should use short and simple words to evoke positive feelings in the reader or listener and establish awareness and loyalty to your product.
- Unique from competitors
Last but not least your tagline must be unique and different from your competitors. An ideal tagline should lend the brand a competitive edge and help it stand out from others so that it should not be easy to replicate your brand.
These are the things that every company or anyone should consider before making a tagline.
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Some Amazing Taglines- What makes them truly inspirational?
So coming to the point, we have decided to tell you about the most famous brands and their powerful taglines so that you can know what makes them great. You must already know about some of the below-mentioned taglines. The following are the best and most well-known taglines of famous brands, know here why:
- MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard.
It may be not a short slogan but it was run in 46 languages and across 98 countries. MasterCard has been running this tagline since 1997 and it has become memorable as it can connect with the audience. It is a priceless slogan that shows that money is not essential for buying things in life. If you have seen their first television commercial, it showed a conversation between a dad and son during a baseball game is priceless, even though it takes money to pay for a drink and a hotdog.
- BMW: The Ultimate Driving Machine
Bayerische Motoren Werke which is commonly referred to as BMW is one of the most liked luxury vehicles all around the world. The tagline of this famous company has a special place in everyone’s heart. This tagline was ideated in 1970 and it cleverly captures the aspiration of those who work hard and want to live a life of king size. No wonder we all want to have luxury cars and above lifestyle so whenever it comes to opting for one of the luxury cars BMW comes at the top of mind. So the tagline ‘The Ultimate Driving Machine’ clearly indicates that it is the ultimate choice when it comes to luxury cars.
- Adidas: Impossible is Nothing
Adidas is one of the leading brands when it comes to shoes, clothing, and other collections. Undoubtedly, the tagline of the company is one of the best taglines among the companies which sell sports gear and wear. Adidas came up with this tagline in 1974 and it was inspired by a quote from the legend Mohammad Ali. This tagline not only motivates you to chase your dreams but also pushes you to break your boundaries. In addition to this, Adidas sports shoes are the most popular product of the brand.
- Kit Kat: Have a Break. Have a KitKat.
KitKat is a chocolate-covered wafer bar that is loved by people all over the world. It is the first global chocolate brand that utilizes 100% sustainably sourced cocoa. These premium chocolates have a delicious hazelnut center with a creamy filling and a crunchy wafer shell covered outside. You may also be familiar with the tagline ‘Have a Break. Have a KitKat.’ as it has been in use since 1957. That tagline continues to convey the message of the brand cleverly and simply. It also makes it stand out from the competitors by focusing on the fact that you should take breaks from your busy schedule and enjoy your chocolate. The tagline does not talk about the crisp wafer or a chocolate coating but instead, it reminds people that they can have a KitKat during their breaks.
- Nike: Just Do It
Nike is an American multinational corporation that is engaged in designing, developing, and manufacturing footwear and apparel for customers worldwide. The tagline of Nike was created in 1988 for the first time and it grabbed the attention of everyone because of its encouraging attitude and sass. The tagline ‘Just Do It’ reached out to a wider audience beyond sports persons as it tells them that if they wanted to do something, they should just do it. This also implies that nothing can stop you from attaining your goals and if you just do it you will automatically overcome all the obstacles.
- De Beers: A Diamond is Forever
De Beers is an International Corporation that specializes in diamond mining, diamond exploitation, and diamond trading. It is popular for creating the finest diamond jewelry all around the world. People love to buy their iconic engagement and wedding rings, diamond earrings, and luxury jewelry. No wonder this made ‘A Diamond is Forever’ one of the best marketing taglines that have stolen the heart of women since 1948. This tagline also attracts men as these sparkling gems convey beauty, purity, and eternity of relationships. Their diamonds sum up all four things that are power, prestige, wealth, and romance.
- Coca-Cola: Open Happiness
Coca-Cola is one of the most famous carbonated cold drinks which is loved by people for its refreshing taste. The tagline ‘Open Happiness’ of Coca-Cola was given in 2009 but was later replaced with Taste the Feeling. Although it continues to stick to the brain of the audience for its catchiness, crispiness, and simplicity, it made a remarkable emotional connection with the audience. This campaign brought smiles to the faces of people apart from boosting the ROI of the brand dramatically.
- L’Oreal: Because You’re Worth It
Nowadays people are so concerned about their skin and hair care routine. L’Oreal is one of the leading brands that offer the best quality cosmetics, hair care, and perfume to all women and men worldwide. The tagline of the brand made an impression as it provided an idea going beyond the product and conveyed a powerful and long-lasting message to the audience. The tagline shows how L’Oreal empowers women by making them feel worthy of beauty treatment as all the women are divas inside.
- Apple: Think Different
Undoubtedly it is one of the most effective business taglines you may have ever heard. The tagline of Apple made its stock prices soar in 1997. Think Different was a unique concept and was a part of a quirky and bold commercial known as “Here’s to the Crazy ones, Think Different”. It was for paying respect to the world-changing visionaries as well as to subtly challenge the Think IBM campaign of IBM. This slogan worked wonders by positioning the brand as a perfect example for those who embrace innovation.
- KFC: It’s Finger Lickin’ Good
KFC is one of the most popular fooding brands for non-veg lovers worldwide. KFC was established in the 1950s and the slogan is popular even today as it touches the hearts of foodies and creates a sense of delicious taste in their mouths. The tagline- it’s finger licking certainly puts across how extraordinary the KFC Chicken tastes and grabs eyeballs when you are super hungry. Its tagline also implies that when you taste the KFC chicken you will want to lick your finger.
- Adobe: Better by Adobe
Adobe is one of the well-known American multinational software companies that make it easy for people and businesses to create, edit, share and sign digital documents. It makes communication and collaboration secure across devices. The three simple words of the tagline ‘Better By Adobe’ clearly convey the message of the company that how Adobe can help both businesses and individuals to work and communicate more efficiently. The tagline is catchy, easy to remember, and provides a hint at the constant endeavor of the brand to innovate.
- McDonald’s: I’m Lovin’ It
McDonald’s is the world’s largest restaurant chain by revenue and it’s best known for its hamburgers, cheeseburgers, and French fries. It was launched in 2003 and since then it has been providing delightful services to its customers. Their aim is that people love the meal that the tagline says I’m Lovin’ It. The tagline has easily won the hearts of those who love delicious food that is pocket friendly. The best part is that the tagline doesn’t define the food at all, instead describes the emotion that people feel while enjoying the meal.
- Maybelline: Maybe she’s born with it. Maybe it’s Maybelline.
Maybelline was established in 1990 and is one of the most famous women’s cosmetic brands worldwide. The most amazing thing about the company is that it was able to create such a powerful tagline in the 1990s. The main motive of the tagline is to make you think of gorgeous women with glossy lips, satiny skin, and super long lashes. That tagline also hints at the energy and confidence of any woman who can use the products of Maybelline to become a Diva! Additionally, the slogan means that some women are born with beauty while some can become Maybelline.
- Dollar Shave Club: Shave Time. Shave Money.
Dollar Shave Club is a well-known American company that delivers razors and other personal grooming products to customers through the mail. As a grooming product company, it has hit the nail on its head with this smart and quirky tagline. The tagline ‘Shave Time Shave Money’ easily targets the audience by saying how you can get your shave done quickly along with saving money as it comes at an affordable price but still looks great. The company also delivers all the products at your doorstep so it saves your time and you don’t have to worry about the cost as well.
- Lay’s: Betcha can’t eat just one!
Whenever there is a celebration at our home or we are enjoying good times, Lay’s potato chips with a lot of flavors are a must. Here the brand plays a tricky and smart move with its tagline which was first created in the 1960s and is still popular among people. The tagline ‘Betcha can’t eat just one!’ clearly says that if you will have one salty, crispy, yummy chip, will you be satisfied? You will want to eat more so no one can eat just one chip. People love the concept of their tagline which is not only catchy but also fun and tingles your taste buds.
- Gillette: The Best a Man Can Get
Gillette is a well-known American brand that deals in safety razors that are designed with cutting-edge technology to provide you with a comfortable smooth shave every time. The tagline of Gillette is more than 30 years old but it still appeals to men who want to be the best version and want to feel awesome. The tagline ‘The Best a Man Can Get’ can quickly relate with the audience as it indicates that grooming plays a big role in our everyday lives. Whether you are going for a meeting or wooing a lady, you want to look the best and Gillette is something that you can get to be the best.
- Polo: The Mint with the Hole
Polo mint which is also popularly known for its tagline ‘The Mint with the Hole’ has the most refreshing flavor. It provides you with the perfect balance of sweet and mint which will result in making you feel refreshed instantly. It is a brand of breath mint which is known for its distinguishing feature which is a hole in the middle. The reason why this is one of the best and most remarkable company slogans is its unique design which is highly competitive in the mint market and now people remember it with its tagline which is the mint with the hole. It also evokes curiosity among people so that they want to try it.
- Thumbs Up: Taste the Thunder
Thumbs up are among the Indian multinational brands of cola in India. Although the new tagline which is widely popular as ‘Aaj Kuch Toofani Karte hai’ has replaced the old tagline ‘Taste the Thunder ‘. But people can feel a connection with the old tagline. Taste the thunder will always be a memorable and iconic tagline for its short and creative appeal. This tagline perfectly describes the cold drink for its taste, fizz, and excitement of the beverage. No matter what both the taglines are widely popular and this made thumbs up a well-known cold drink that excites people with its refreshing taste.
- Walmart: Save Money. Live Better.
Walmart is an American multinational retail Corporation that is renowned for its cheap and one-stop shopping experience. It swiftly captured market share by aggressively undercutting the small town supermarkets. The simple yet impressive tagline of Walmart showcases how Walmart composes quality and affordability since 2007. No doubt why Walmart has a large section of the global population who can easily identify the brand. As most households look for the best things but they do not want to destroy their modest budgets so they can ‘save money and live better by purchasing Walmart products.
- Nescafe: It all starts with a Nescafe
Nescafe is known all around the world for its rich, aromatic, and energizing coffee blends. The tagline of this coffee brand is stylish and attractive which implies that whether you are going to work on a new project or starting a relationship, the brand leads home the point that its coffee is the best. People like to have coffee and starting a day with a tasteful and refreshing cup of coffee is always the best start so it always starts with a Nescafe.
- Boost: Boost is the secret of our (my) energy
Nowadays, people have become so concerned about their health. But Boost has earned a special place in the health beverage market since the 90s. It has won the trust of people with its catchy tagline. Infact, cricket celebrities like Kapil Dev, Sachin Tendulkar, and Mahendra Singh Dhoni have endorsed it which made it more popular and added to the value and mission of the brand. People can relate to the tagline and refer to it as ‘Boost is the secret of my energy and thus it became remarkable.
- LIC: Zindagi ke saath bhi, Zindagi ke baad bhi
LIC or Life Insurance Corporation is a popular Indian state-owned insurance group and investment company. It is surprising to see how the Life Insurance Corporation has built trust among people and assured them with their slightly longish but memorable tagline. The average population of Indians can easily connect with this tagline as the brand promises them financial security for their loved ones now and in the future. This is the reason every Indian makes sure to buy a LIC policy so that it can remain with them ‘Zindagi ke saath bhi, Zindagi ke baad bhi’.
- Hero Honda: Desh ki Dhadkan
Hero Honda is one of the leading two-wheeler companies in India and has been popular since it entered the market. The reason why people consider it one of the best taglines ever made is that it combines the patriotic feelings of people with the powerful Hero bikes. The slogan ‘Desh Ki Dhadkan’ also provides a hint at the affordability factor by targeting the common man using the word ‘Desh’. It is one of the most selling bikes that any common man can afford and this makes it a well-known name in the market along with the tagline.
- Asian Paints: Har Ghar Kuch Kehta Hai
Everyone wants to own a home and decorate it beautifully. Asian paints is a color giant that is a well-known brand of home paints. The company first coined this tagline in 2007 and it put a positive impact on the average Indian market as for most Indian people waterproofing and wall painting is the top goal for their houses. It is counted as one of the most emotional slogans and highlights the uniqueness of each house. The slogan shows how their product is related to myriad occasions, moments, and feelings of everyone in their homes.
- Surf Excel: Daag Acche Hai
“Daag Acche Hai” is a simple yet curious tagline of Surf Excel. It changes the whole perspective of how we see stains. It helps mothers to see stains in a whole new light. The brand does not say anything about its product to promote cleaning solutions but it explains how kids can have fun, be witty, learn a lot and become caring when they play outside and get dirty. And on the other hand, it also says that mothers do not have to worry about cleaning the clothes as it will become easy with Surf Excel. So this tagline is not only unique but also an impressive way to create a positive impression on the audience.
- Disneyland: The Happiest Place on Earth
As the name suggests, Disneyland is an amusement park in Anaheim, California that features amazing characters, and rides and is all based on the creations of Walt Disney Company. It is so amazing and full of fun which makes it the happiest place on earth and that’s the best official tagline Disneyland could ever have. It is like a magical Kingdom full of fairy tale characters, amusing shows, and exciting rights that promise the audience to entertain not only children but also adults. It is the ultimate place which is full of happiness and fun without a doubt.
- Taj Mahal Tea: Wah Taj!
Taj Mahal tea is one of the most popular tea brands that offers a range of premium tea. The Wah Taj tagline was created to lend this renowned tea brand an Indian appeal during the 1980s. Indians prefer to have tea as it is the most refreshing drink for them. The brand was also endorsed by celebrities and it is yours that the brand will provide premium quality tea blends to delight the customers with every sip of tea. The tagline also implies that whenever you take a sip of the tea you will wish to say Wah Taj and thus this made it the most memorable tagline now.
- Mentos: Dimag ki batti jala de
Mentos is another popular mint brand that gained the attention of the public because of its unique and funny tagline. The tagline of mentos is quite competitive and this made it stand out from other brands. The tagline ‘Dimag ki Batti jala de’ implies that mentos can help you think better and smarter so that you can easily handle tricky situations. As we all know that mint has a refreshing flavor and thanks to some cool ads it made the tagline work even without any scientific proof to support the claim of the brand. So it will not light up your mind but surely make your mouth feel refreshed.
- Idea: An idea can change your life
The idea is an Indian Telecom operator which is a well-known name among Indians. In 2007, it became more popular because of its meaningful tagline in which Abhishek Bachchan as the brand ambassador inspired the Indians, and this nudged Idea into the spotlight easily. This tagline also helps the brand position itself as an innovator in the telecommunications industry. The way Idea conveys its message through different campaigns and unique advertisements are remarkable. This is the reason customers not only listen to their advertisements but also love the characters and their taglines.
- Kingfisher: The King of Good Times
Kingfisher is an Indian beer brewed by United Breweries Group and is the perfect sessionable pilsner for any drinking event or occasion. It comes in different flavors and is available in 52 other countries. However, the chairman of Kingfisher beer is currently involved in some legal issues. But there is no denying that the tagline of the brand is suitable as it is really a king in good times as you can enjoy it in your happy times. The tagline has made the brand a household name very quickly. This beer easily connects with happiness, and fun and makes everything cool, and thus people do not forget its tagline.
- Subway: Eat Fresh
Subway is an American multinational fast food restaurant franchise that is primarily known for its sandwiches, wraps, salads, and beverages. However, sometimes we all want to eat something fresh so these two simple words make this brand stand out from others. The tagline of the brand ‘Eat Fresh’ is exactly what Subway offers to its customers that is quality and nutritional value ingredients in the food. The tagline clearly refers to the fact that they offer fresh food items which are rich in quality and this makes the brand one of the most preferred choices of customers when it comes to food. So if you are also health concerned then you can try out their beverages without any worry.
- American Express: Don’t Live Life Without It
American Express is an American multinational company that specializes in payment card services. It is a prominent issuer of personal, small enterprise, and corporate credit cards. There is no denying that the tagline of the company which deals in financial services should not be boring and thus with its catchy tagline, American Express wins everyone’s heart. We all get one life to live so we should live it to the fullest and this credit card makes it possible. For instance, their recent tagline excellently sums up how customer satisfaction is at the center of the vision and mission of the brand.
- Raymond’s: The Complete Man
Raymond Group is an Indian brand of fabric and fashion retailer which is known for its trust, quality, and excellence. This short tagline ‘The Complete Man’ is simple yet touches the heart of several men. This tagline defines Raymond and made it one of the most famous clothing brands for men. It excellently showcases the values and aspects which make a man caring, respectful, responsible, and stylish at the same time. Whether a man is a father, teacher, a corporate leader, a husband, or a son, this tagline makes the brand relevant for all men out there and thus this makes the brand the most preferred choice for men when it comes to clothing.
- Amul: Utterly Butterly Delicious
Amul is an Indian dairy state government cooperative society that is one of the largest producers of milk and milk products in the world. The tagline ‘Utterly Butterly Delicious’ was first created by an advertising company in Mumbai in 1994. This sing-song tagline of Amul became so famous and unique that it now became a part of the logo of the brand. The tagline perfectly connects the reader or listener to the rich and timeless taste of butter and other dairy products of Amul which are commendable. Moreover, the cute face of the Amul girl also enhances and grabs the attention of the public easily.
- Mercedes-Benz: The Best or Nothing
Mercedes Benz which is also commonly referred to as Mercedes is a German luxury and commercial vehicle automotive brand. The brand can brag that it gave the word the first production automobile with quality and engineering excellence. The tagline ‘The Best or Nothing’ of the brand clearly says either you have the best or nothing. Many customers who own a Mercedes Benz also say that it is a sign they have finally made it in life. This short and straight-to-the-point tagline shows the motto of the brand clearly. It easily targets those who have aspirations or those who do not want to settle for the second best.
- Budweiser: This Bud’s for You
Budweiser is an American-style pale lager that is one of the largest selling beers in the United States. The company came up with this emotional and friendly slogan in 1979. The tagline was paired up with a commercial and became an instant hit. It targets the working class men quickly as it is very appealing and conveys the message of the brand that it can be that friend who stands by you in your ups and downs. Moreover, apart from the message of the tagline, it is also known for its refreshing taste which can relax your parched throat.
- Dunkin’ Donuts: America Runs on Dunkin’
Dunkin’ Donuts is also famous as Dunkin’ or DD among people. It is an American multinational coffee and doughnut company that is now one of the most loved coffee and bakery brands in the world. The tagline ‘America Runs on Dunkin’’ focuses on how busy Americans stay active and energetic due to the coffee and the sinfully sweet doughnuts of the brand. The tagline was a part of a famous ad campaign in 2006. It easily targets the audience as they can connect Dunkin’ Doughnuts with positive energy which keeps them going.
- General Electric: Imagination at Work
General Electric is an American multinational company that is best known for its work in the power, renewable energy, aviation, and healthcare industries. The tagline of the company is one of the best spark taglines ever. The tagline was inspired by corporate identity manager Tim McCleary of the brand whose goal was to redefine General Electric as a brand that is driven by innovation. So the tagline ‘Imagination at Work’ easily conveys the message of the brand that imagination is important for innovation and success and is integral to the culture of GE.
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The bottom line
A good tagline not only grabs the attention of the audience but also leaves a remarkable impression on your brand. It is a great way to differentiate your brand from the billions of companies out there. A good tagline is difficult to make but if you made one it can make the image of your company for years. A tagline plays a key role in spreading the word and pushing people to try your products and also building trust among them. In addition to this, the best taglines help build and protect your brand image for decades. We hope you find this list of famous taglines of top companies helpful and you might have known some of them already. Now, you can also make a good tagline for your product or company to easily grab the attention of people.
Conclusion
We Hope this blog is sufficient enough to provide the information about Taglines of Famous Brands. Thanks for reading this blog.
