Facebook has two billion users which makes it an attractive option for businesses who would like to grow their audience. But, there’s a problem. Facebook has more than 60 million business pages which means you are going to be dealing with some heavy competition.
Getting more likes is a critical part of Facebook’s marketing strategy. Likes are a sort of validation. It gives the message to your potential audience that you are genuine and trustworthy. But how to get more likes? This requires sharing valuable content that makes people engage with your brand.
Without further ado, let’s explore some clever tactics to get more likes on your Facebook page and reach to millions:
1: Post Data-Driven Content
This is the first thing you should do to get more likes and make your posts reach to millions of people.
But what is data-driven content exactly? It’s the type of content that has been tested by the audience and has brought huge engagement. So, find out which posts got more likes, shares, and comments and craft such posts.
2: Be Consistent
I have been managing social media handles of a marketing and sales staffing agency for three years and I must say one thing. Don’t underestimate the power of being consistent. No matter industry it is, post at least five times a week so that you stay in the mind of your fans. If your engagement is already great, take advantage of that, and post more.
3: Post at the Right Time
Timing is everything. The best time to post differs from one business to another. If you haven’t been able to figure that out, test it out by posting at different times of the day and see what works best for your page.
4: Host a Giveaway
One of the best methods to increase Facebook likes is to host a giveaway. Many Facebook groups and forums allow you to share your giveaway. If you can post successfully on one of the Facebook groups, you are likely to increase the number of fans and followers on your page. The fans of that particular Facebook page will do the work for you and promote your offer.
5: Try Facebook Live
Did you know that some of the most viral videos are Facebook live videos? If you haven’t don’t any Facebook live videos, get started right away.
These videos can be about anything related to your niche. You can also showcase new items added to your store. Pick one day in a week and live stream regularly. The more viewers of your live stream, the higher you will show up on the feed of other followers. This increases the potential of getting new likes.
6: Partner with an Influencer
Influencer marketing is all the rage these days. When you want to drastically increase followers, the secret lies in partnership. If you can’t afford influential bloggers or vloggers, look for niche fan pages. Such pages are all over Facebook and they have huge audiences.
Those who are on a tight budget, this strategy would work for you. All you have to do is look for niche Facebook pages or bloggers in Google and you will find a ton of them. Once a fan page or influencer is ready to collaborate with you, send them your sample product. They will share the post on their page and tag your Facebook page.
As a result, their fan following will come rushing to find out more about your business, like/follow your page, and might as well buy something.
7: Add Social Links to Your Website
If you have got a website, do add social links to make it easier for people to follow or like you on Facebook and other accounts. Depending on the theme of your website, add social icons either on the header, footer, or sidebar menu.
8: Ask Your Customers to Tag You
When a product or service is delivered to a customer, send them an email and request them to tag your page when they post photos with it. Getting tagged by customers can help you get more followers on Facebook and even generate more sales. It’s a form of word of mouth marketing that can add a huge impact.
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There is no short cut to generate loads of likes in one go. It’s never advisable to buy inorganic followers or likes for your social media pages. These tactics will work for any type of business whether it’s a cybersecurity consulting agency, an online apparel shop, and others.