Identity verification services have become a common norm for businesses aiming to grow their brand and to have a good market value. These services can prevent online fraud that can happen through their platform. Because of trending technological services and the pandemic last year, the time has seen a revolutionary shift from offline to online activities. Consumers now prefer online shopping for goods and services. Almost all the products are available on digital platforms. This includes adult-exclusive products also. According to an estimate, 1 out of every 3 internet users globally is under the age of 18. To stop the minors’ access to age-restricted products, the sellers of such businesses require age verification solutions. KYC services like age verification can also be useful for businesses doing KYCC.

Growth of Online Businesses 

This is such a busy world, everybody now looks for ways how they can save time and carry out more work quickly. Also, with the development of internet services available to everyone, individuals now look for ways to execute the majority of their tasks online. This gave birth to the need for having a digital space for service providers. Last year’s pandemic also raised a burning call for the sellers to have something on their plate which can ensure the remote availability of their products. Thus it would not be wrong to say that the high trends in online shopping opened doors for businesses to have digital space. 

Growth of Digital Age Verification Services 

The identification of the customer is verified when the customer joins the business. In this verification system, the name, age, date of birth is checked. You may think that when the customer goes through the verification check at the time of joining of business, then why it is required to have lifetime age verification checks for customers. Well, that is an intelligent question. The answer is simple. In typical customer identification services, the age, gender, date of birth of a consumer is checked while age verification is a step further. It is verified to check if the customer who is accessing the adult-oriented content is authorized for that product. 

Businesses selling products specific to adults have to comply with KYC regulations to ensure that only the individuals allowed for content reach out to it. This can only be ensured if age-restricted websites process online age checks for their customers. The rise in the websites selling age-specific content or products ultimately causes a rise in the digital age verification processes. 

How Does Digital Age Verification Work?

This is a simpler method. The websites require the customer to submit their age or date of birth in the first process. After that a separate screen appears that asks the customers to show their identity document having the date of birth clearly mentioned on the document. The identity verification system then cross-checks the date of birth mentioned on the document with the provided age and then verifies age to check if the customer falls in the category of the given age threshold. 

Why Age Verification is performed?

Age verification stops the exposure of minors to the content not designed for them. Another factor important to exploit age verification is preventing the businesses from facing penalties by not adhering to these regulations. 

There are many reasons to say why online age verification is important for businesses. Social media sites have a big chunk of their content for individuals belonging to certain age groups. These sites thus need to have services of online age verification to prevent children from consuming such content. There are other industries like online pharmacies and gaming sites that offer age-restricted content. Such businesses operating on websites also have to verify the age of customers before they onboard them. 

A number of websites also restrict their user traffic by employing age verification checks because of the nature of the work they perform.

Importance of  Age Verification Services for Online Businesses

Similarly, like humans, they have to stick to certain rules and values to live in a society. Businesses have to comply with certain rules and regulations to survive in a market. These rules and regulations set for humans and businesses serve the same purpose. To stop them from committing any immoral or illegal activity, robust age verification is inevitable 

The function of complying with KYC regulations ensures the restriction of minors from accessing adult-exclusive content. It also serves the moral purpose to control immature brains from consuming inappropriate material. Businesses that fail to comply with such regulations and cause a minor to involve in any illegal activity ultimately earn reputational damage in their name. 

Conclusion 

Online age verification is a process of verifying the age of the customers for adult-oriented industries. Businesses that do KYCC also can perform age checks for their customer’s customers. This verification confirms that no minor can access the product or services inappropriate for their age. Sellers of age-restricted websites are bound to comply with these regulations to prevent exposure of children to adult-oriented content otherwise they have to pay hefty penalties.