Looking for a new career? You should consider breaking into the digital marketing industry.
Between 2020 to 2030, there is a projected job growth rate of 10 percent in the marketing industry. This is because companies now rely on the internet for their sales and advertisement.
You might be asking yourself, “how do I get started in digital marketing?” In this article, we will explore what it takes to be in the digital marketing industry and how to start. Continue reading to learn more.
How Do I Get Started in Digital Marketing?
When getting started in digital marketing, you should start reading top digital marketing books and explore what types you want to focus on. There are four types of digital marketing:
- Social Media Marking
- SEO
- SEM
- Content Marketing
This will help you narrow down qualities and skills potential jobs are looking for. Once you have a general idea of which category you would like to explore, you can use these next steps.
Create an Online Presence
To work in the digital marketing industry, you must have an online presence. This is how potential employers will reach out to you, and it also gives them the capability to view your work.
You have several options when creating an online presence such as creating social media accounts or creating a portfolio. We recommend that you create a website to display your work and work experiences, so it’s easy to find.
Learn About Inbound Marketing
Learning about inbound marketing can be an essential tool in digital marketing, despite the type you chose to work as. Inbound marking focuses on how to attract attention that drives traffic to a website.
While learning about inbound marketing you will learn the importance of SEO, software, and data enrichment. Successful inbound marketing can have a variety of combinations of these techniques.
Gain Knowledge About Analytics
It is important in the digital marketing industry to know how well your campaigns are performing. Being able to statistically see your campaign performance will allow you to learn as a digital marketer, therefore making you better.
Consider Degrees and Certifications
Although degrees and certificates are not required to work as a digital marketer, they can help you look more appealing as a potential employee. Why? It allows employers to know you have the knowledge and experience to perform well.
Gain Experience
While getting started in digital marketing you can intern at a company or create a blog. Although it may not sound appealing to work without pay, it is common when breaking into an industry. You need to be able to demonstrate to an employee that you are capable to work in this industry.
Digital Marketing
We hope we answered the question “how do I get started in digital marketing?” If you are interested in other articles similar to this, check out our other articles. We regularly cover topics about careers and education for you to learn about.
