When you’re trying to start a business, it’s vital that you focus on the little details. Something as seemingly small as packaging design can mean big results for you when you put together the details in a meaningful way.
Product packaging as an industry is set to grow at a nearly 7% rate. It’s an incredibly important aspect of doing business, and the more you master it, the easier it’ll be to get your products to customers effectively. So what goes into it?
Read on for more information on how packaging design can take your company to the next level.
Know the Importance of Packaging Design
Packaging design is one of the best things you can invest in when you decide to start a company. Think about your last trip to the grocery store and how you made your decisions. Aside from the items that you already knew you were going to purchase, you probably made some unexpected purchases once you saw products that jumped out at you.
Even the best products on store shelves get overlooked if they can’t catch your eye. Since it takes 5 to 7 impressions for your brand to finally register in a person’s mind, it might take several times for this work to even pay off. Packaging design is an investment in your products and your company, which is why it’s worth every penny.
Focus on Branding Principles
A few sound design tips can help you raise your brand awareness with each package that you ship out. Here are a few of the matters that you need to keep handy as you work on your packaging:
- Consider color psychology so that your packaging catches people’s attention effectively
- Make sure that your logo, font, and other characteristics are consistent
- Include things like QR Codes that point customers toward further information
- Don’t bog people down with too much information
- Choose aesthetics that are on-brand for your company and industry
Making conscious decisions about your packaging will help your company get the results that it needs.
Study the Trends
Always keep an ear to the trends when you’re trying to design products and packaging. Here are some of the trends you should know about for the foreseeable future:
- Learn how to tout the benefits
- Nostalgia is popular
- Try out some eccentric colors and designs
- Minimalism is getting results
- Use effective copywriting
Knowing the trends of the day will improve the way that you communicate with your customers.
Use High-Quality Materials
Design is one thing, but you also need to choose the best materials possible. Go with eco-friendly materials and cut out waste whenever possible. This lets you protect the planet and cut costs at the same time.
Above all, your materials should be durable, and your customers should recognize the quality when they hold the product in their hands.
You can get an idea of how sophisticated packaging and manufacturing are by taking a look at BPI and other companies.
Handle Your Product Packaging Effectively
Packaging design is a skill that can make your company more profitable while also taking better care of your existing customers. Take the next steps of reaching out to some companies that can help you out when you’re looking to put together any type of product packaging.
Start with these points and check out our other articles so that you can grow your business enterprise effectively.
