Marketing for architects has changed over the years. It was about getting your name out there and letting people know you existed. Nowadays, there are many more ways to connect with clients and prospects. That means that marketing for architects today needs to be more targeted and strategic than ever before.
Here are ways Graphicmachine approaches marketing for architects.
Marketing For Architects: Here’s How Architects Should Market
1. Cultivating Prospective Clients
You need to find new clients, but you also need to make sure they are a good fit for your firm. The best way to do this is by nurturing relationships with prospects and getting them to trust you through consistent contact. You can nurture these relationships by offering free advice on small projects (like fixing up a room in their home) and making yourself available for questions and advice. This way, when they eventually decide they want an architect, they will choose you. Also, this will help build trust, which leads to referrals and repeat business.
2. Getting New Deals
Attracting new clients can be challenging when you’re in the early stages of your business. You may not have much experience or any reviews yet. Getting people to notice your work and trust you with their project can be hard, even if you do.
Once you have cultivated new leads, it’s time to get them on board as clients. You can follow up with them regularly and show them why they should hire your firm over others. It’s important that you don’t just send generic emails or cold calls — always personalize them and show why their project fits your company well.
3. Hiring The Right People
Good people make good companies great, so it’s important that you hire talented individuals who are willing to work hard for your business — even if it means paying top dollar for their services. If you have the opportunity to hire someone who is already established in their field, they will be able to bring with them other clients and projects along with their skill set. This will allow you to expand your business more quickly than starting from scratch.
4. Project Management
A vital aspect of any business is project management. This involves staying on top of deadlines, making sure deadlines are met, and being able to move on to new projects when needed. It’s important that all team members are aware of their roles within a project and how they fit into the larger picture of things.
5. Promote Completed Work
If you want more clients, start promoting your past projects as much as possible. This will help build trust among potential clients, who will see that you’ve done good work in the past and will want to hire you again in the future if they’re happy with what they see now.
Summary
Marketing is important to all architecture firms, but small firms struggle with its implementation because they have to divide their time and attention among many other aspects of running a business. Marketers can make this process easier by understanding what effective marketing means for them and their firm.
