Did you know that it takes up to 7 impressions on consumers for them to remember business branding? It takes a lot of hard work to build a brand worth remembering, but there is no reason why your small business can’t take your industry by storm with the help of some branding tips. You might worry about making your brand resonate with your target audience or stick out from the bunch.
Learning how to build a brand will be worth your time and energy because it is key to getting your business off the ground. You want your brand to be the first thing that comes to your target consumer’s mind, right? If that’s the case then you’re in the right place because you’re about to learn all about how to build a brand.
Keep reading this article for some helpful steps for brand building today!
Research Your Target Audience
The first thing that you should do when you want to build a brand is conduct research on your target audience. It’s difficult to build company branding when you’re not up to date with the current market. Doing research through Google is a great way to get started with the brand building because you’ll understand what your target audience craves.
It’s important to look for the easiest consumers for selling your goods or services to when you build a brand. You also need to determine the top brand in your market since they’re who you’ll need to compete directly with. Most of all, learn about the interests of your customers so you can tailor your business branding to them.
Pick Your Focus
It’s impossible to build a brand that is perfect for everyone to begin with, so don’t try to make everyone happy. The best approach is to find your focus and make it as appealing to others as possible. Put together a positioning statement that makes it clear to your target audience what you and your brand stand for.
You also need to determine your unique value proposition is what sets your brand and your products or services apart from the competition. If you have a cause or a mission that you’re fighting toward with your brand then make that clear to consumers. Using supermarket advertising is a great way to show your focus to your target audience.
Choose Your Business Name
Part of learning how to build a brand is learning what to name your business. Depending on the industry that you operate in, the name of your brand could be a huge deal or it could be a non-factor. The name is important but it’s nothing without the personality, reputation, and actions of your brand to go along with it.
Still, choosing a name for your brand is one of the biggest commitments that you’ll need to make when you’re first getting started with business branding. Your business name will impact the domain name you choose for your business website as well as your brand logo.
Come Up With a Slogan
You can never go wrong with putting together a catchy slogan for your business when you start your company branding. Try to keep it short and to the point but don’t be afraid to let the creative juices flow. You can use it in your social media biography as well as on your business cards.
The best slogans are short but memorable and relevant to the goods or services that your brand offers. Companies like Red Bull use metaphors with their slogan of “Redbull gives you wings!” while Nike tries to motivate consumers with their “Just Do It” slogan. A strong slogan will say one thousand words when you’re moving forward with brand building.
Choose Your Brand’s Font
It might seem insignificant in the grand scheme of things, but choosing the right font for your brand will go a long way towards making your company branding memorable. Start by choosing the colors that you want to use when you build a brand.
Try to find colors that differentiate your brand from your biggest competitors as this will make you more appealing and exciting to consumers. It will also eliminate any confusion amongst your target audience when they’re trying to decide where to spend their hard-earned money.
There are also psychological effects at work when you choose certain colors for your brand’s font. The orange font is meant to be welcoming and comfortable, while the red font is exciting and bold. The green font is great if you’re looking for a calm and peaceful feeling with your business branding.
Build a Logo
Your brand is nothing without a brand logo. The logo is often the first thing that comes to mind when you think of the biggest brands out there. McDonald’s classic golden arches and Nike’s swoosh are two of the most iconic brand logos out there, as is Apple’s apple logo.
The best approach is to come up with a brand logo that is unique to your business. You want it to be easy to identify and scalable to work at multiple sizes.
Apply Your Branding
The last step when you build a brand is to start applying your branding in print and other forms of advertisement. Your branding is what sets the stage for each impression and interaction that your company has with your target audience. Many shoppers will also look at your mission statement and brand story so don’t be afraid to apply your brand across each of those items.
This is your chance to tell your target audience the story of your brand and your motivations for starting your own company. Don’t be afraid to share how your business contributes to the world.
Take Steps to Build a Brand Today
There is no better time than right now to learn how to build a brand of your own. If you have something that you’re passionate about then you can build a brand to bring convenience and happiness into the lives of your target audience. Don’t forget to put together a mission statement and come up with a creative and unique logo that customers will remember.
For more helpful and fun articles on a range of different topics, check out the rest of our blog!
