Different industries like food, technology, medicine, etc., all benefit significantly because of marketing to children. However, developing product interest in children’s minds may not be as easy as it may sound.
Companies spend thousands of dollars on a marketing agency each year to formulate the best marketing strategies for children. That said, many of these companies have a lot of trouble developing interests in children.
Children require higher stimulation to develop interest and retain it. Brands need to know the right ways to accomplish product interest. Let us talk about how you can develop product interest when you market your products/services to children.
Following are the best practice to try while marketing to children.
Social Media Campaigns
Social media is the most effective tool for gaining children’s interest. Children, irrespective of their age, are very interested in social media platforms. It doesn’t matter if your child uses Instagram, Facebook, Snapchat, or others, as long as you know how to target them.
Many experts also call social media the modern newspaper, which is ideal for creating product interest while children marketing. Many brands now let children create their profiles on the websites, interact with one another and ensure they stay engaged adequately with one another.
Similarly, you can influence young children through television celebrities. Thus, brands pay these celebrities for shout-outs, product features, etc. The easiest way to boost children’s interest in your product is to make other kids talk about it, and word of mouth marketing is the most effective tool in this approach.
It is best to add wish lists on your website if you are an online vendor, add exclusive content for a selected children’s group, or offer discounts to them to gain their interest. Once your product makes enough digital buzz, more children will follow it soon.
You can also use these simple methods to collect information and track children’s approaches to your business.
The Bribe Method
A popular advertising and marketing strategy for children is the bribe methodology that gains their interest through rewards. One of the classic examples of this method is the toys that you still find in cereal boxes for children even today.
Children prefer products with toys over brands that provide quality. Even leading companies like McDonald’s also use this approach with their Kids Meal.
You may also see other forms of this strategy in the form of a game they can play. For example, many children’s brands added card games at the back of their products to help children engage and develop product interest.
Bandwagon Technique
The bandwagon technique is another classic method that brands can use to develop children’s interest in their products. A marketing agency may use different ways to urge children to buy their product. However, building peer pressure is the most effective one, and it revolves around the concept of everyone doing it.
Thus, no child would want to feel left out, so they will try to make the same move. While this may seem naïve, it is a popular strategy to market products to children online. For example, online gaming platforms urge children to make in-game purchases to help them feel more included in games online.
Product Reviews
Children are very much affected by other people’s opinions and ideas, and they prefer listening to public figures they look up to. Product reviews are an excellent way to develop a child’s interest in your brand. However, these product reviews may vary for each person. Many of these product reviews can be in the content form or through interactive videos on YouTube.
Either way, product reviews make children interested in your brand and help you enjoy higher conversion rates. For example, many girls that like makeup, clothing, or products look up to social media influencers. These influencers get the products from companies for free and review them in future content. This way, brands get more sales and reap better profits with a small investment.
Hashtag Campaigns
Hashtag campaigns are the most effective tools when you wish to reach out to a mass popular in a short time. Different social media platforms like Facebook and Twitter have hashtag movements based on social events. For example, #BlackLivesMatter is a recent popular hashtag campaign that even international brands became a part of. Similarly, Levis, the leading clothing brand, started a #LiveInLevis campaign that helped them get more attention.
Many artists also use this approach, as many singers have urged people to create fun videos and possibly new content for their social media pages in exchange for getting featured online. User-generated content is the quickest way to make children feel valued and their innovations empowered.
Marketing in Schools
Picking the correct advertising locations is an integral part of a practical digital advertising approach. Therefore, companies are now using all the best places to feature children’s products. These include parks, buses, school areas, etc. This little technique ensures that maximum children watch these adverts, which is excellent for marketing.
Other brands also provide sponsored educational material to grab children’s attention and develop sentiments in favor of the brand. In addition, some brands like Camel have also arranged competition among children to show their skills, innovation, and intelligence in the best ways possible.
Marketing through Television
Television is still a popular children’s activity, despite current technological advancements. It is why many brands include children in their ads even today. Children feel more included when they see other kids their age in their ads. Thus, many children’s products feature younger individuals in their ads. Television marketing is also great because it helps with repetitive reinforcements.
Bottom Line
Creating product interest with children is easy if brands know the best practices and strategies. We suggest you follow a well-researched approach and target children through different sources we have mentioned in this piece. Cover everything from the internet, television, social media hashtags, etc., to get more children interested n your brand. It is a simple and effective method to increase sales and influence children’s opinion in your favor.
