There are 1 billion active Instagram users monthly, ranking it second behind Facebook for a social network with the highest daily log-ins.
With so many people actively using this app, it’s quite lucrative to use it to get your business or personal brand out there. You have a great chance of developing an audience on a social media site with so many users, as you are sure to find a group that fits your target audience.
Yet, it’s not as easy as just posting content and hoping it works. Tracking your Instagram metrics is the key to success on this platform, so keep reading to learn what metrics you should be paying attention to.
Engagement per Follower
Learning to market your brand on Instagram starts with engagement. While the amount of followers you have is important, what your followers are doing with your content is even more critical.
Your engagement consists of your likes, comments, and saved posts. To find your engagement rate, divide the number of followers you have by the number of likes and comments on your posts.
Tracking how your engagement fluctuates can let you in on what your audience likes and what they are uninterested in.
Impressions and Reach
Your reach tells you how many users saw your content. Your impressions are how many times your content was shown to users.
You can find your impressions and reach metrics in your Instagram Insights. You’ll find a bar graph that shows you your various impressions and reach numbers for that time period.
This will allow you to see if you are content is getting out there and what you might need to tweak to get it exposed to more of your target audience.
Follower Growth Rate
Your follower growth rate tells you how many followers you get over a period of time. This will allow you to see if you are gaining followers at a greater scale or losing them.
To figure this out, it’s wise to create a spreadsheet that tells you how many followers you had at the beginning of the month versus the end of the month.
If you see you are gaining followers every month, this is a tell-tale sign that you have an innovative marketing strategy that is working.
Optimal Time to Post
While there are various opinions on this in the marketing industry, it has been proven that there are better times to post on Instagram than others.
This will also vary based on your personal Instagram and your content.
In general, the best time to post is on Wednesday and Friday mornings. The worst time to post is on Sundays and late nights.
To find the optimal time to post for your Instagram, go to your Instagram Insights, click Audience, and scroll to find your Followers section. This will tell you when your followers’ peak times are, which you can use to know when they will be most likely to engage with your posts.
Track Your Instagram Metrics for Success
Learning what Instagram metrics to track will give you the insight you need for your personal brand or business to see success. Measuring your Instagram KPIs can make you work smarter, so you can better target your content, saving you time and money.
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