Content writing helps to disseminate useful information for digital marketing purposes. It includes blog posts, scripts for videos and podcasts and content for social media platforms. The people behind creation of this written material are known as Content writers. While their job appears to be a cake walk; the content writing courses help develop specific skills. This is owing to the fact that they play a prominent role in search engine optimization (SEO), which is the key requirement for driving web traffic and sales.
While earlier there were limited avenues offering Content Writing courses, the technological revolution has opened the flood gates. Now from the comforts of your home, you can choose from a multitude of courses.
So, how do we determine which course would be the best fit? Let’s dig into some factors that can help you select the course best suited to your needs.
1.The Course Syllabus:
To begin with, determine your need. Thereafter, make a realistic assessment of your current writing skills, including your opportunity areas. This exercise will help you choose the course that can address your opportunity areas.
2.The Course Outline:
Since content writing is a broad term, it can include almost anything. It could be writing a newsletter, social media post, or even a press release. Review the course description to know the offerings and your take away upon completion of the course. Again, compare it against your existing knowledge. If you feel the course is filling any learning deficiencies you possess or is a value addition to your existing knowhow, enroll for it.
3.The Training Venue:
This would have been an important determinant during pre-covid times since in person classes offer humongous benefits as opposed to online classes. There are live discussions, direct access to the instructor to ask questions, instant feedback and many more. Of course, the networking opportunities are galore!
However, with the current pandemic and the need for social distancing, online courses are a blessing. It is providing learners an opportunity to carry on with their education unhindered.
4.The Course Design:
A good number of content writing courses come in the form of an eBook, audio, video, or a series of web pages. The faculty simply puts forth information about the course for the students to grasp.
While this format might work in some scenarios, it may not be the preferred mode while acquiring a new skill. The interactive format is better since it helps the beginners to learn and implement the newly acquired skills.
Online writing classes for beginners is a boon during these challenging times of social distancing. A good writer needs to be disciplined, a meticulous observer, possess very rich vocabulary and should be a voracious reader. So if you have it in you, try to utilise your current time reading books and improving your writing skills.
However, if you prefer to learn from experts, Unluclass has just the right offering for you. “Learn writing online with Ruskin Bond” in his unluclass and learn from him first-hand the art of writing. Bond is an acclaimed Indian author of British descent and has been a recipient of Padma Shri (1999) and the Padma Bhushan (2014). The “Learn writing online with Ruskin Bond” class takes you through his journey and Bond shares valuable lessons in this course. Subscribe and learn writing online now!
