Every business NEEDS a powerful website; it is not an option anymore. Everything was already shifting on online platforms, and the spread of COVID-19 was like the last nail in the coffin. Due to restrictions and social distancing, everyone wants to look for stuff on the website or dedicated e-commerce platforms. Unfortunately, there happen to be a few mistakes that can cause problems regarding website ranking and attracting traffic.
If a web design company in India is an artist, a website is an art available to everyone. While there are no set rules for this art, every piece (a website in this case) must follow a theme and make sense. When a website is a good combination of form and function, it becomes attractive, easily usable, and true to its purpose. Sometimes, businesses trade one thing for the other, and the website doesn’t serve its purpose.
Website Mistakes Businesses Make According to Web Design Services Professionals
Haphazard Navigation & Accessibility
Website design mistakes begin with skipping wireframing, brainstorming, and sitemap. Well configured menu and navigation layout can solve most errors. If the navigation is not well structured, it will drive away visitors because it becomes difficult to find what they want. Categorizing pages relationally, when there’s plenty of them, is also essential f you want users to browse the website freely. Additionally, navigation changes with devices; it must be optimized differently for mobiles on which 60% of all browsing is done.
Unusual Domain Name
Your website essentially solves one purpose – it markets your product to a customer base you want to use your services. Without having to make fine points, the simpler the website is, the easier It will be for you to do business with them. One of the first things is the domain name, and while it should be unique, it should be simple. Suppose you can get the name of your enterprise to be the domain name, nothing like it. Other than that, think of the keywords your potential customers could be searching for on the web. Avoid complex terms that are difficult to remember.
Content Overkill
You might have a lot to communicate to your users but do not overload them with information, especially on the home page. Focus on providing maximum information with minimal text and images. Nobody likes or has the time to go through unnecessary content. Anyway, you won’t gain anything from beating around the bush. When you hire web design services from a good digital marketing agency, they will tell you that you do not need to go into everything about the product on the first page. If you want to share your expert opinion on the benefits of your product, do that on your blog on which you should post regularly and freely.
Too Many Visuals
Visual chaos on your website will drive away customers just like too much content. Images and short videos are excellent tools for the users, but you have to ensure that you don’t go overboard. Auto-playing content, especially music, is not a great idea because people browse websites anywhere. You don’t want a potential customer never to revisit your website because fancy music is played while browsing a website in a meeting.
On the other hand, your website should be colorful, but it shouldn’t be tacky. Lighter color themes are soothing and pleasing for customers. If your branding demands something with strong colors, ask the web design company to balance it out with neutral color for you.
Hiring Anyone to Create Your Website
Investing in your website is one of the best ways to be investing in your business. However, this is not a place where you should save money without going overboard. Your website is an asset, and you better get it done by the best web design company in India or abroad. Do not entrust your website with just any web design services enterprise just because they quoted a lower price. Often, when enterprises do that, they spend more money later fixing problems or overhauling the design altogether.
Not Maintaining Your Website
The content and design of your website can be improved frequently. If your products and services evolve, so should the content and layout of your website. That is why it is essential to use analytical tools that let you know how users are navigating through your website. Moreover, these tools help you with fixing broken links and improving what seems redundant. You should ensure that the agency with which you are working performs browser compatibility testing regularly. This is essential even if you redesign your website.
Description
Find out the most common mistakes businesses make when creating a website. Avoid these 6 mistakes to build a great business website.
