There are currently 436 million users on Twitter, according to research published on DataReportal. That’s roughly 5.5% of the Earth’s population.
Nowadays, politicians, celebrities, and the man in the street all use this social media platform to stay in touch with current events, air their views, update their followers, and promote themselves.
It only makes sense that businesses turn to Twitter for the same reasons. Are you using Twitter for business yet? If not, you should get started.
Just look at all the business benefits of Twitter you could be enjoying right now.
1. Discover Topics of Interest to Your Market
One of the biggest Twitter benefits is that there’s so much information contained on this platform. People tweet about all sorts of things, from world events to daily irritations and triumphs.
By following your customers and reading some of their posts, you can easily find out more about their interests and pain points. It’s the simplest and most effective way to get inside their heads.
Knowing your customers’ likes and dislikes can provide invaluable information to use in marketing campaigns and product design.
2. Tags Increase Engagements
Most people use hashtags on Twitter to create uniformity in their posts. Branded hashtags give consumers a way to share their posts far and wide with like-minded people.
Hashtags are the best social media discovery tools, allowing people to find related topics with a single click or share brand experiences with a wide audience.
In this way, marketers can use hashtags to follow their brand communities online to find user-generated content for future posts.
The Twitter Explore page lets you look up hashtags and topics relevant to your area or your interests. You can use this section to discover what’s hot and what’s not in your area, and comment on similar topics to spark interest in your brand.
The @ symbol has a lot of power on Twitter, too. This symbol almost guarantees your intended recipient will see your intended content.
3. Reach Millions of Potential Clients
A single tweet can travel around the globe almost instantly, reaching millions of people. For instance, Carter Wilkerson’s plea to Wendy’s for a lifetime supply of chicken nuggets garnered over 3 million retweets in a few weeks.
Needless to say, Wendy’s rewarded him with his nuggets in return for all the free publicity.
The #NuggsforCarter tweet was the biggest of all time until a Japanese billionaire offered people money to retweet one of his tweets.
There’s no telling what people will share on this platform. So, when you pay attention to your Twitter audience, your brand could be the next big thing on Twitter.
4. Potential for Customer Support and Feedback
When someone asks for help or complains about something using your branded hashtag, you can reply to them in an instant. This helps create a good impression around your customer service ethic and helps you iron out any problems with your services quickly.
You can also reach out to your customers with direct messaging to add an even more personal touch. Note: This only works if you’re mutual followers of each other, so if they’re following you, you’ll need to return the favor.
5. A Free Monitoring Tool to Keep Track
All Twitter users have access to TweetDeck. This Twitter software tool specializes in monitoring tweets and hashtags in real-time.
You can set up your preferences by identifying relevant hashtags, keywords, and accounts to follow, and the software does the rest. TweetDeck creates individual feeds for each parameter, keeping you at the heart of the conversation, 24/7.
Thanks to this Twitter technology, you don’t need to search the entire platform for the information that’s important to you. It’s all in one place.
Using this tool, you can follow your competitor’s activity and their community, and sometimes beat them to answering their own customers’ queries.
6. Boost Your Campaigns Using Influencers
Anna Kendrick’s partnership with Barbie in the Rocket Mortgage Super Bowl commercial is a charming and unexpected interaction that earned Mattel thousands of likes and shares in the weeks preceding the event.
Plus, this accomplished actress shared all her interactions via her Twitter account for extra impact.
While few of us have the gall to approach a mega start for help with our brand, there are plenty of lower-key influencers on social media that could work just as well for your brand.
You might not get thousands of likes on your Twitter posts, but getting a local celebrity on board with your brand gives you credibility and can do much to promote your business in your backyard.
7. It’s Cheap, Effective, and Fast
Tweets don’t cost you anything, and advertising on Twitter works out to around one dollar a day.
Depending on the number of shares you get, you could end up with millions of dollars of publicity in return.
8. Benefits of Twitter for Building Your Brand
One could say that many of the above benefits combined will contribute in some way to brand building. Yet, it’s how you put these tools to use that makes the difference.
On Twitter, you can tweet several dozen times a day without annoying anyone. Research shows that posting around 15 times a day gets the best response.
That means you’ve got plenty of time to establish your brand voice and build a personality for your business. It’s important to remain consistent in your efforts, and remember, humor seems to work best on this platform.
So, you must ensure all your posts are on-brand according to your chosen tone, before posting or responding.
Get Started With Twitter For Businesses
Twitter is still relatively free of business accounts when compared to Facebook and Instagram, who’ve earned a bad rep for fake news and over-curated content, respectively.
In general, people say it like it is on this platform, so in this regard, credibility is one of the best benefits of Twitter. If you’re looking for ways to spice up your brand by trying something new, Twitter is a good option for you.
For everything else to do with business, browse our blog to catch up on the latest news and tips.
