Do you know the one barrier between potential customers and your eCommerce site? The answer is poor Search Engine Optimization. If your site doesn’t appear until page 20 of the search results, you’re in the right place.
So, continue reading to learn some online store SEO strategies you can implement right away.
Having a Custom Domain Is a Must
Customers still in the planning phases of their purchase need to scan the search results for credible sites that will quickly meet their needs. So, to be their first and last click, your domain should be catchy, easy to read, and relevant to your site’s purpose.
The benefits are two-fold; this will allow your customers to access your products easily and increase your rankings when paired with the other tips below.
Implement Strategic Keywords
A great (free) way to research keywords is by using search engine predictions. For example, you can see the top search phrases for your specific word by typing it into a search bar and seeing what comes up. However, for optimal results, you should consider using a paid service that can give you digestible data to guide your keyword strategy.
You should pepper keywords in anywhere human eyes might glance, such as in URL links, image headers, and page titles. But be careful not to overdo it, search engines check for the saturation of your specific keyword, and if it appears too many times, your page can be flagged as untrustworthy.
Link Building Increases Authority
When you incorporate successful link building on your website, you prove to search engines that your site has authority in its niche. There are several types of hyperlinks you can use to benefit this aspect of your online store SEO strategy. External links are links on your site page, such as a source on a blog post. You should ensure that these links direct exclusively to high-ranking sites on that topic.
Alternatively, internal links redirect visitors to other pages on your site. These should only be included when they add value to the user experience on that page.
Another type is the backlink, which is highly valued in terms of search engine ranking. This type is a link that appears on another high-ranking site that leads to a page on yours. To increase backlinks, you should form strategic partnerships with other (non-competing) sites.
And with Citrix storefront customization, you can add a hyperlink to the headings on your page, which is an excellent way to cross-pollinate your keywords and link building.
Increase Written Content
Written content is critical in ranking high on a search and improving your online store SEO. It is another way to show search engines and visitors that your site is trustworthy and knows what it’s talking about (AKA authoritative.)
However, you can’t simply slap a word salad on every page and call it a day. Your written content should be clear, concise, free of grammatical and spelling errors, and compel the reader to keep reading and exploring. In addition to blog posts and an FAQ page, be sure to write unique copy for product descriptions.
Ensure It’s Easy for Customers to Find You
Make sure to claim your business on top search engines, such as Google My Business. Then register your business with other directories that can help point your customers in the right direction- to your online store!
You should also know that phone users account for about two-thirds of all searches, so paying attention to mobile SEO is vital. This means ensuring that your site offers the same great experience to all users, whether on desktop or mobile.
Ready to Improve Your Online Store SEO?
Now that you’ve learned the main tactics for successful online store SEO, you should be ready to implement them for your business. But before you start, remember that no one of these tips is a magical solution; they must be applied together for the best results.
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