You probably spend a good amount of time on the inside of your business but what about the outside? While the interior of your business impacts the mood of the customers it’s the exterior that will first catch their eye. If your exterior space isn’t well-maintained then you’re missing out on a chance to create even more engagement.
If you aren’t sure how to improve your store exterior there are some simple ways you can start. We’ve got all of the best tips to improve your exterior curb appeal and make your business stand out.
1. Use Color to Improve Your Store Exterior
If your store exterior is looking a little lackluster, consider using color to boost curb appeal. A fresh coat of paint can do wonders for making a property look clean and well-maintained. When choosing colors, it’s important to consider the existing color palette of your building and surroundings.
You want to choose colors that will complement, not clash. If you’re not sure where to start, there are plenty of online resources and color experts that can help you create a cohesive and eye-catching color scheme.
2. Utilize Lighting to Make Your Store Stand Out
First impressions are everything. When a potential customer is driving or walking by your store, you want to make sure that your store’s making a good impression. One of the best ways to do this is to utilize lighting to make your store stand out.
By installing some well-placed lights, you can make your storefront more inviting and welcoming. This will help draw customers in and make them more likely to do business with you.
3. Create Clean and Inviting Storefront Displays
A spruced-up store exterior can do wonders for business. A fresh coat of paint, updated signage, and an overall tidy appearance can make a big impression on potential customers and help boost curb appeal. Creating inviting storefront displays is also key to drawing in customers.
Utilize creative window displays, seasonal decorations, and eye-catching displays to grab attention and encourage customers to enter your store. By taking some time to improve your store exterior and create inviting displays, you can help increase foot traffic and boost business.
4. Incorporate Signage That Is Easy to Read
Incorporate signage that is easy to read and catches the eye. Use bright colors and eye-catching graphics to make your store more visible and inviting. Keep your storefront clean and tidy, and make sure your windows are clean and free of clutter.
5. Make Sure Your Store Is Well-Maintained
By making sure your store is well-maintained, you’ll ensure that potential customers are able to see that you take pride in your business. This can go a long way in convincing them to come inside and take a look around.
Some simple ways to achieve this are by regularly sweeping the sidewalk in front of your store, getting window cleaning services, picking up any litter that may have accumulated, and pressure washing the exterior of your building. These tasks will not only make your store look more inviting, but they’ll also help to create a positive image of your business.
Improving Store Exterior to Attract Potential Customers
Updating the exterior of your store is a great way to attract potential customers. A fresh coat of paint, new signage, and tidy landscaping can all make a big difference. Keep your store exterior clean and inviting, and you’re sure to see more foot traffic through your doors.
If you want to keep reading more, check out our other blogs on real estate and business.
