Yes, your clients want to hear from you! A survey found that over half of all American customers enjoy getting newsletters from brands. That number gets even higher with the older millennial generation.
So the question is this: are you doing everything you can to take advantage of email marketing?
To help, we’ve created this guide on creating the perfect business newsletter that your customers will love. Here are the top five things to include in your upcoming marketing email.
1. A Great Opener
You might create the most fantastic email in the world, but if the subject doesn’t entice your subscribers to open it, that perfect email will still fail.
You should treat subject lines in emails the same way you’d write a blog post title. They need to be catchy, enticing, and concise. They must leave the reader wanting more.
And with email, they must avoid anything that looks like a marketing trick or spam (so avoid phrases like “click here” or “hello friend.”)
2. Current Information
Email subscribers want fresh, new information. That’s worth receiving and worth opening, so don’t write outdated content and don’t repeat old information.
Think about angles to take with your content that will help it stay current. Perhaps you have an email newsletter scheduled right before Independence day. Can you create content around that theme?
Or maybe an event is happening in the broader world that’s worth mentioning, like the Olympics or a lunar eclipse.
3. Something Exclusive
Customers like to feel special. When they subscribe by email, they’ll want more exclusive content than what the rest of your audience sees on your social media feed or website.
Perhaps you can include some behind-the-scenes footage from your latest product development and send it exclusively to your email list.
Or why not give email subscribers early notification of a limited edition version of your flagship product you’ll release soon?
4. A Gift
Make your customers feel like you appreciate them by offering gifts by email. That could be a special discount voucher, a free eBook, or a free event invitation.
Add an element of surprise to this, as it will remind customers that it’s always worth opening emails from you.
You could even send a gift in the post for an extra element of surprise. Certified mail labels will help with those printing needs: check them out.
5. A Call-To-Action
Don’t forget that your small business newsletter is a marketing tool, and ultimately it needs to help you make sales. So don’t be afraid to add precise and confident call-to-actions in your emails.
Your call to action doesn’t always need to be a product promotion. You could ask your subscribers to share your website or newsletter with a friend or share a link on social media.
Impress Your Customers With a Great Business Newsletter
Email should be essential to your online marketing strategy. And to get the results you want, always take the time to create a business newsletter that your target audience will enjoy reading.
Get more tips now on how to write a business newsletter by heading over to our business section.
