Every day, people watch videos because they’re compelling, entertaining, and fun. For companies that are attracting customers through videos, they’re doing something right. They’re utilizing this incredible marketing trend that has excellent growth potential.
To back this up, a study by Cisco says that by 2021, 82% of consumer online traffic will be video. That makes sense, given how much time we’re spending consuming media daily.
If you’re on a quest to improve your SEO, believe it or not, videos are the way to do that. Yes, text on your site is one of the primary ways Google takes notice of your site. But videos are just as powerful.
Videos are powerful in that they hold a person’s attention and increase engagement on your site. Remember, the more traffic you receive, the more likely your SEO will improve.
Here are five incredible ways video content can vastly improve your SEO efforts.
1. Google Values High-Quality Content
Interestingly enough, Google doesn’t just place value on content. Besides text, Google looks at other types of media as well.
While Google’s internal algorithm scans for high-quality content, it comes across media as well. These visuals, of course, include videos, infographics, and other images.
Media like videos combined with well-thought-out content can improve your SEO. Google catches on to high-quality content and media, so continue to produce more. Your efforts will undoubtedly catch Google’s watchful eye.
Sometimes, it’s hard to know where to start. For anyone looking to hire an outside expert, Intergrowth put together a guide on how to hire an SEO.
2. Video Keeps a Visitor’s Eyes Glued to a Page
Have you ever visited a site and were about to leave, and then there was a video out of nowhere? It may have caught your eye, and then all of a sudden, you found yourself watching it!
Videos are fantastic at keeping a visitor on a website for longer. And, of course, the better the video is, the more likely they will check other parts of your site!
If you want to prevent visitors from clicking off your site, try incorporating video. The longer visitors stay on your site; the more likely Google will show off your article.
Your goal should be for your articles and service pages to end up on the first or second search pages on Google.
3. Videos Are Easier to View on Mobile
More and more people are increasing the amount of time they’re on their smartphones these days. Unless they’re hard at work on their computer, their eyes are glued to their phone.
Guess what holds a person’s attention the most on their phone? That’s right, videos! It’s a lot easier to watch a video than read an article. So even though reading is, of course, beneficial, videos are more powerful.
Remember, the longer a person spends on your site, the more likely your SEO will improve!
4. Video Sharing on Social Media Increases Engagement
A sure way to increase engagement on your videos is by sharing them on social media. Facebook is an excellent way to post a video and include a link to your site. Better yet, if you want to promote engagement further, add advertising to the mix. You publish a video post on Facebook, for example, and then from there, create an ad.
With more people visiting your website, the more traffic you’ll get. Traffic is a good indication that your SEO will be improving more in the future!
5. Accurate Keyword Labels Make Videos Relevant
As you place more videos on your site, provide enough information about them as well.
So that search engines can identify your videos, you must have the proper keywords set up. For example, if your video is about writing a book, use keywords that pertain to authors.
When you upload your video, include keywords used for text on your website. To further explain, use keywords in titles, descriptions, tags, and more.
The more your video ties in with its keywords, the easier it’ll be for a search engine to pick it up.
So, make sure all your videos are relevant and accurate so that they’ll aid in your SEO efforts.
Conclusion
As you continue to craft a marketing strategy, be sure to incorporate video. Video is only going to become more popular, so it’s up to you to utilize it.
Coming up with clever videos to showcase your services and products will take you far. So, always think of ways to engage with your audience better based on what they like the most.
Effectively using video will help you gain more customers. With your website on the first page of Google due to your SEO efforts, anything is possible!
