As we know, search engine optimization is a process of helping a website to reach a higher rank on Google. Search engine optimization basically takes a piece of your content and optimizes it to be looked at the top of the page when a user searches something on the Search Engine such as Google.
Some of the factors of SEO ranking which you should know are:
- Links
Links are usually used by SEO for ranking signals. There are three types of links involved in SEO. These links are named Inbound Links, Internal Links, and Outbound Links.
- Inbound Links
The inbound links are used by search engine optimization (SEO) to help others to know how influential and good your content is.
- Internal Links
The internal links are used in your content to join or tie two pages. This helps to increase the value of your content.
- Outbound Links
The outbound links are used in the web pages to link to other pages containing similar information for which the visitor comes. It increases the value of your content. You should always do this to make sure you are providing the valuable data
- Optimized Content
If you want your content to be most viewed or most liked, you really should work on your content quality.
You should add keywords to every content you write. Actually, keywords are the words that are usually searched by users to find some information. Whenever a user searches something on Google, Google shows results relying on the keywords.
Your content will have no value if your content is copied by another webpage. To increase the value of your content you should always add some unique content that is not even a little bit copied. And if mistakenly your content is like another’s, you can just ask Google which one should be ranked as most authoritative.
- Speed of Page
The speed of the page is known as one of the most important factors for SEO ranking for many years. The speed of the page helps to increase the user’s experience of the web.
In 2018 Google announced an Algorithm of search engine that helped to increase the webpage loading speed on mobile phones. The purpose of this is to understand more about search engine optimization (SEO).
If you want to increase the performance and speed of your website. One of the best ideas for that will be to use the Google search console.
- Crawlability
The main purpose of crawlability is to check and rank the content of your website. It helps you to know how good your content is. To get your site ranked at the top of the search engines, submit a sitemap.
Then, in the Google search console, you need to check your index status. After that use robot.txt to tell the search engines which pages should be accessed and which should be ignored.
- Secure and Accessible Website
While making a website make sure that you use the right kind of URL. You should use a URL that can easily be accessed by bots of Google. A less complex URL helps a bot to access your page and talk about your content.
You can help the bots by creating a website by a well-coded website builder, using a robot.txt file to tell Google where to look in your pages and a sitemap to get all the pages listed.
Conclusion
Nowadays, websites have become a part of our lives. Everyone tries to make their website more valuable by adding unique content. And that’s the key to making your website most viewed. You can consider the SEO ranking factors to get a ranking for your website in the search engines.
