Producing videos for your brand is not for mere vanity. These days, video marketing proves a necessity if you want to generate leads and increase conversion rates. You must have a video marketing strategy to engage your audience, increase brand awareness, and boost sales. Thankfully, even if you don’t have a solid background in video production, you can make videos easily with an online video editor. Get a head start to see thousands of templates that allow you to create stunning videos within minutes.
Remember, you must work on your brand’s video assets because today’s modern consumers use videos to make their purchase decisions. If you feel overwhelmed by the task at hand, fret not because this article covers the most common challenges of video marketing. Best of all, you can find tips on how to overcome them. Let’s get started!
1. Having No Solid Plans in Place Before Hitting The Post Button
If you don’t know what you want for each video, you are making a big mistake. Before you begin shooting videos and tweaking footage with an online video editor, you must define your goals. Understand why you expend resources to make videos. Do you want to attract more sales for your products or services? Is it to increase your social media followers count? Will you just promote special sales?
You must plan your video goals first to get an idea of what to include in your content. After all, the materials you need for building your brand are vastly different from educational videos. You must know their differences so you can adjust your plans accordingly. For example, if you’re just promoting a new product, you can use the product spotlight template of your online video editor. Conversely, if you intend to teach, you can use a how-to template. Here are examples of different video assets:
- Tutorials
- Q&As
- Behind-the-scenes footage
- Video testimonials
- Events highlights
- Interviews with stakeholders
- Unboxing videos for those with physical products
- Simple music videos or slideshows
2. Failing to Figure Out How Long Your Videos Ought to Be
Video length confuses a lot of newbies. After all, some influencers still have millions of views for longer content, 30 minutes or more. However, you must keep in mind that these popular influencers have built a loyal following who look forward to their content. Whereas those who are still starting need to build this.
Research indicates that the average attention span of modern people lasts 8 seconds long. Unfortunately, this means you only have this short time frame to create a good impression on your viewers. As a marketer, you must work hard to ensure you’ve got compelling content at the start so viewers can effectively grasp your message. Check out your online video editortemplates for ideas.
For newbies, it would help to keep videos under a minute. This ensures you will have a lot of audiences left watching the outro. Once you gain popularity, you can venture into creating longer ones. You must take note of the following:
- Videos under 90 seconds have a 53% retention rate
- Ensure video ads are not longer than 30 seconds
- Don’t forget to include a short intro video for all your content for consistent branding
3. Alienating Your Viewers With Complex Ideas and Technical Jargon
In making your videos, always go back to your target audience along with their pain points. Remember what problem you aim to solve for them. Thus, you must work hard to create materials that they can understand so they will trust you.
Sadly, videos with tons of complex ideas and highfalutin jargon alienate viewers. To guide you in writing the script, it would help to identify what kind of emotion you want your viewer to feel. Do you want them touched, inspired, thrilled, curious, or excited? If you intend to be funny, do so in a classy way.
Use light-hearted words, but ensure you don’t come across as offensive. Check out various simple and catchy themes in your online video editorfor a burst of inspiration. To create truly amazing videos that don’t confound the audience, take note of the following tips:
- Use a conversational tone
- Speak in shorter sentences
- Don’t read from a script
- Replace complex words with easier ones
- Practice for it makes perfect
For example, instead of saying optimum, you can opt for an ideal instead as more people will understand it. In the same token, curating short, conversational sentences make it easy for the viewers to relate to your content. On top of that, although you planned a script beforehand, refrain from reading it because you want to maintain eye contact with your audience. This approach looks more natural and genuine, assuring the audience feels more connected with your brand.
4. Utilizing Clips, Footage, and Images That Do Not Complement the Theme
Never include clippings that don’t warrant attention. You may enjoy cat videos but does your audience like them? Don’t just randomly use stock footage and images from your online video editor without rhyme or reason.
When you release videos that are out of context, you will annoy your users. Thus, it is vital to always assess and evaluate if all your video elements are relatable to your market. After all, you want to stay efficient and make sure you give them what they actually want to see.
Otherwise, you will end up wasting their time. Thus, it is imperative to make sure all the content you release is worth their time, energy, and effort.
