Small businesses have numerous things to focus on without the resources and budget of an enterprise or company. Thus, sometimes those small businesses need some software or tech tools more frequently than a big organization for proper functioning and decision-making.
Those tools can help them by making the process of running a quality business in a much easier way. Discussed here is what an email marketing tool is and what the four best email marketing tools for small businesses are.
What features do you need to look for in an email marketing tool?
The modern email marketing tools do something more than just sending an email. There are numerous capabilities and features that you may need to consider and examine before selecting the right tool for your business. So, here are a few features that you may need in your email marketing tool that help a lot in your small business.
- Admin tools
You may need to organize your small business in some complex ways, and in those situations, you need an efficient email marketing tool. You may require the ability to create a few sub-accounts for communicating with different departments in different ways.
Small businesses also have clients like consultants, business coaches, and also marketing agencies, and hence, they may need an effective way to share email templates among their different clients.
For proper communication and collaboration, you need email marketing tools that have effective and error-free admin tools.
- Drag and Drop tool
A drag and drop feature is vital for small businesses that need to send emails of attractive designs. Those features can help you in creating simple yet attractive email layouts and adding images and texts without the help of any HTML code. Moreover, those features are specially designed to render the HTML email without any error.
- Automation
With the automation feature of an efficient email marketing tool, you can scale your efforts regarding email marketing without any difficulty. This feature can trigger signals like opening an email, getting added to a particular list, or even clicking any link. So, with this automation feature, you can easily handle your small business and its email marketing.
The four best email marketing tools for small business
- SendClean
This is an email platform for small businesses that are fully personalized. You can reach all your customers with ease through this excellent email marketing tool known as SendClean.
You can easily design your dream campaign through SendClean, as it comes with the features:
- Saved templates.
- Offers color HTML code for easier visualization.
- ZIP upload feature.
- Drag and Drop editor.
- Extracting text from HTML automatically, and many more.
- Benchmark
This is another fantastic email marketing tool for small businesses that are very powerful and free. The exciting features Benchmark offers for its clients are:
- Light automation.
- Simple drag and drop feature.
- User-friendly reporting tools.
- Google Analytics tracking.
- Social media integration and many more.
- Mailchimp
Mailchimp is one of the most popular email marketing tools available in the market that offers an all-in-one solution for its users. Some fantastic features of this email marketing tool are:
- Retargeting ads.
- Automation series.
- Multivariate testing,
- Phone support.
- Custom branding, and many more.
- Flodesk
Flodesk is another popular name in the list of email marketing tools that allows small businesses to design some really beautiful emails with ease. It comes with the features:
- Intuitive email builder.
- Quick workflow setup.
- High-converting forms.
- Attractive templates, etc.
Therefore, an email marketing tool is an essential tool that you need for the success and growth of your small business.
