Perth is one of the ideal places in Australia to own a business for a wide variety of reasons. The capital city of Western Australia has a progressive and energetic business environment with a favourable history of international investment and trade. Aside from these factors, businesses in the city can also benefit from agencies offering SEO in Perth to boost their online presence.
Since the challenges of 2021 are reaching their end in a few months, SEO specialists in the city are looking forward to finding out the up-coming trends in the industry. Here are some possible trends they must look out for in 2022 and beyond to get ahead of the competition.
1.Featured Snippets
Back in 2019, a report released by marketing analytics company Jumpshot revealed that almost 49% of all Google searches are considered no-click due to featured snippets. These short excerpts taken from a webpage and posted on the search engine results page can provide instant answers to a query.
While this trend can significantly reduce the site’s organic CTR, featured snippets can help escalate the website’s chances of capturing the users’ attention if it teases high-quality content. For 2022, the featured snippets must be highly intriguing, so the users will click on the link to learn more.
2. Artificial Intelligence-Assisted Voice Search
A report from The West Australian published a statement from Telsyte and Clipsal by Schneider Electric projecting that Australian homes will have an average of 37 connected smart devices by 2022. It means that there will be a surge in the volume of voice search frequency in the country by that time.
As the number of smart homes increases, businesses working with SEO in Perth must consider improving their Google My Business listing and other online directories to make them more searchable online. The users will easily find them after adding the “near me” keywords in the queries. It is also ideal for working on the website’s backlinks, schema optimisation, and entities mapwork to help improve its voice search rankings on the SERP.
3. Google Lens Image Optimisation
SEO experts are expecting to see more images to drive higher rates of organic traffic to a website. According to several posts on Quora, 10.1% of the total Google traffic is intended for images. Since there is a regular increase in the quality of cameras used to capture these images, plenty of people have begun to lean more on scanning objects posted on Google Lens to know more information about it.
Aside from providing better aesthetics on the website, the images also serve as an ideal tool for letting other people know more about their queries faster. For example, the users may be redirected to an online shop if they find the product they are looking for through Google Images.
These projected trends may revolutionise the SEO practices for 2022 and beyond. If the companies exert more effort in learning further about these future trends, they will have better opportunities to get ahead of their competitors and lead the SERP rankings in the coming days.
